This post is made possible by Emma Resources, an email marketing software helping education campaigns at all levels, K-12 and higher-ed. Used by more than 800 universities around the world, Emma carries the academic message worldwide.
Academic marketing was something I didn’t think existed in the world of sending electronic messages to prospective students, faculty, and staff. However, sending email, especially newsletters in colleges, becomes a new wave of communication. While thousands of students and faculty check emails every day, another component of email marketing takes part in the communication arena.